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What is the Blueprint Certificate?

It’s totally a thing… right?

Places to go, people to see, pics to post…

How to leverage social media for talent recruitment

When I have spoken to numerous groups across the United States, I have found that most people can easily identify brands they like and explain why they like them and how they are memorable. However, when I asked the same groups if they had taken the time to think about themselves as a brand, the rooms were quiet. In the age of likes, shares, and retweets, we have a unique opportunity to brand ourselves, showcasing who we are to the world. Branding and rebranding yourself requires careful reflection. When people start to really think about it, they often respond with words like “honesty,” “integrity” and “hard-working.” These words all sound impressive, but when we consider Pete Cashmore’s quote, that "ATTENTION is the new currency,” they fall short. Having honesty, integrity and a strong work ethic are the minimum expectations for clients. We must be more, we must be authentic, and we must be different.

’Tis the season for cutting through the clutter – cost effectively